Job Description

Job Description

E-Commerce Specialist Job Description

Who we are: 

Marie Nicole Clothing, founded in 2017, provides adorable, affordable, and comfortable children’s clothing, from newborn to pre-teen. We are a passionate, innovative, action-oriented team, where employees are the foundation of our business, and our culture is our priority. With a progressive, action-oriented management team, MNC is a place where our team values others, and we have a true work-life balance. We sell primarily through our website and we are planning for continued growth with the recent opening of a new expanded warehouse facility. We are looking for new team members who will grow with us as we elevate to the next level!  

What are we looking for:

Marie Nicole Clothing seeks an E-Commerce Specialist to support our company’s product, creative, and marketing team. You will oversee the daily management, production and optimization of our online store, as well as other channels including email, and wholesale. This role combines strategic thinking and an understanding of web analytics, with hands-on execution, to ensure the optimal presentation of products, offers, brand, marketing and overall customer experience.  Essential skills for this role include expertise in e-commerce platforms such as Shopify, email platforms such as Klaviyo, web analytics, digital marketing, copywriting, and strong communication and organizational skills.  This is a great opportunity to make a significant impact on a small team, with opportunities for professional development within ecommerce and digital marketing. 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

• Execute daily website content updates, including promotional messaging, banners, product merchandising, and brand content.
• Merchandise new products, ensuring imagery, copy, and tags are on-brand and accurate.
• Maintain website taxonomy and navigation structure in order to optimize product visibility
• Ensure that homepage and category banners, collections, and featured content are maintained and current in accordance with marketing campaigns and promotions.
• Assist in creating and formatting landing pages for seasonal collections and product stories.
• Light production of visual assets, including resizing and light editing to maximize contextual impact
• Monitor and report on website traffic, sales data, and key performance indicators (KPIs) using analytics tools to identify trends and opportunities for improvement. 
• Ensure that website content and metadata follows SEO best practices
• Maintain positive relationships with platform partners to resolve issues and maximize partnerships through feedback and consistent communication.
• Stay on top of upcoming projects and provide feedback/updates through weekly creative meetings and touchpoints.
• Partner with our Customer Service Team to make sure the brand voice is consistent.
• Assist in Email marketing production by designing and building email campaigns using Klaviyo templates and drag-and-drop tools.
• Assist with building and updating automated email flows (welcome series, cart abandonment, post-purchase, etc.).
• Track and report basic metrics like open rates and click-throughs for emails.

JOB REQUIREMENTS:

• 1–2 years experience in ecommerce, digital marketing, or content production.
• Experience with Shopify and Klaviyo (or similar platforms).
• Comfortable using tools such as Canva for basic design tasks.
• A strong visual eye and attention to detail; interested in how branding comes to life online.
• Enthusiastic, organized, and eager to learn and grow in a fast-paced retail environment.

KNOWLEDGE, SKILLS, AND ABILITY:

• Experience with e-commerce platforms such as Shopify.
• Familiarity with SEO principles and digital marketing tools.
• Ability to analyze data, interpret website metrics, and use insights to inform business decisions.
• Excellent written and verbal communication skills for collaborating with teams and communicating with customers.
• Ability to manage multiple projects, meet deadlines, and prioritize tasks efficiently. 
• An understanding of digital marketing principles, competitive strategies, and customer behavior. 
• Ability to work with others to provide the best customer experience.
• Team player with organizational skills.
• Preferred: High school diploma.

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